In 2006, SALT. was founded by a team deeply connected to surfing and their love for the Golden State. Co-founders Taylor Whisenand and David Rose, both former sponsored surfers for Quicksilver, combined their passion with business partner Ron Smith to create a genuine labor of love.
When you explore SALT.'s eyewear, you will notice the brand's consistent and thoughtful color schemes. Inspired by the beauty of California's nature, SALT. incorporates ocean blues, greens, and golden browns found in the desert.
While surfing influenced the founders' lives, it also shaped the essence of SALT. as a business. The team values close-knit collaboration, ensuring retailers have the support they need for success.
Beyond their surfing background, what sets SALT. apart is the designers' optical experience. David Rose's years at Oliver Peoples provided invaluable knowledge, elevating SALT. to the forefront of the independent optical world. Their frames not only look fantastic but also boast an impeccable fit, blending modern elements with classic shapes and a laid-back surfer attitude.
Crafted from premium Italian and Japanese acetate and inspired by art, music, architecture, and the California lifestyle, SALT. Optics has truly made a name for itself in the eyewear industry. After exploring their captivating styles, you'll find it challenging to settle on just one!